Our Sales Coaching and Sales Training Strategy & Process

Accelerate Revenue with Aithon

Sell smarter with our all-in-one sales solution which covers everything from the beginning of a sale to the time when you close the deal, even past that with scaling your revenue. We use a combination of in-person real-time training and private one on one coaching to rapidly improve the performance of salespeople. We’ve created a very easy to use sales system that anyone can follow to rapidly increase their performance in 14 days. We break down all the complicated aspects of the sales process and deliver it in manageable bite size chunks through our in-person training and coaching.

Sales Conversion Training and Coaching Areas

  • What you do and say in the first few seconds of a sale is crucial. Ever heard of first impressions? You must be perceived as an expert in your field or you will lose control of the sale before it even starts.

  • Another key to making a great first impression. Your greeting helps the prospect determine whether you’re an expert or a novice. Take the uphill battle out of a sale with the proper greeting.

  • Another key to making a great first impression. Your intro helps the prospect determine whether you’re an expert or a novice. Take the uphill battle out of a sale with the proper intro. Take control of the sale and be perceived right with your intro.

  • Another high level sales technique. How you say something will make all the difference. 40% of communication is tonality. Get this right and you’re half way there.

  • Another high level sales technique. Using body language is a great way to get your message across and have it be impact-full. 40% of communication is body language.

  • Give price early and be prepared for an early price objection. This allows for the prospect to pay attention and wonder why this is priced at the higher end. Take their attention off price.

  • Another high level sales technique. Building rapport is so crucial because you must have it in order to close a sale. You must build it and maintain it throughout the sale. Active listening, understanding needs, agreeing, asking smart questions, and transferring certainty.

  • This is the phase where a lot of respect and rapport is built with the prospect. Understanding needs & wants, qualifying, fact finding, pain points, is there a good fit, can they afford it. Asking smart questions.

  • Use information gathered in discovery, to address their needs with features and benefits. Build value, creating interest, present a solution that makes a 100% logical and emotional case.

  • This is your chance to let the client know what it will be like working with you, the type of skill and service you bring.

  • Be very clear and upfront with pricing, terms, and the actions you want the prospect to take.

  • The only way you get someone to buy something is they must be certain that this is the product and the only way that happens is if you’re the most certain person in the room.

  • Carefully collect pain point data during the intelligence gathering phase and use it in the closing phase to remind the customer of their problem.

  • Another high level sales technique is to use urgency when closing a prospect and facing multiple objections. Give information about why they want to do it now as opposed to later.

  • Another high level sales technique. Future pacing is the art of having the prospect imagine them down the road already using the product and being very satisfied.

  • When you run into a hard prospect you must be willing to ask hard questions. It doesn’t mean you’re being hard; it’s a hard question because it might be hard to answer. You’re making someone tell you the truth.

  • Another high level sales technique. Lowering the action threshold consist of lowering the perceived risk. A very common way of doing this is with a money-back guarantee or a free trial.

  • Properly ask for order by giving your recommendation. There is a ton of strategy that goes into this, when to do it, how to do it, what to say, how to say it, and being prepared for an objection.

  • All objections and stalls are actually complaints. You have not given the prospect enough reasons to say yes. An objection is your chance to build more certainty. There’s tremendous strategy behind solving any objection, stall, or complaint.

  • Negotiating is the most commonly overlooked strategy when in a sales encounter. What to look for, what to say, what not to say, and how to give up things that really have no value to you but has tremendous value for the prospect.

  • A natural flowing conversation may not always allow you to stay on script and it’s your job to make sure you don’t get sucked into that. A perfectly written script should always account for anything that can and will happen in a sale.

  • Getting referrals is a great way to lower your customer acquisition cost. It’s much easier to close a deal when someone they trust has recommended you. The best time to ask for a referral is right after you closed a deal because their certainty is at its highest.

Revenue Scaling
Training and Coaching Areas

  • Without the right strategies you will never make it. This is the key to all business. Who has the best strategy wins.

  • You must always be working on new ideas, direction, goals, targets, new opportunities, analyzing your performance. This is the only way you can accelerate growth.

  • You must have a salesperson assessment in order to determine if this is the right hire or not. Identifying, assessing, and recruiting top performers will be crucial in your expansion.

  • This is so crucial in order to get ahead. With the right training anything is possible. It provides you with a solid foundation of on-going training and practicing. You have to get good before you can get great.

  • It’s estimated that only 3% of people can interpret and apply sales strategies correctly and make a drastic shift in their finances. The other 97% need a simple and effective way of executing it. This is why coaching is so important.

  • You must build and grow skills that drive high performance in order to get ahead. Spending time on analyzing your performance will go a long way in development.

  • Writing out your goals and targets consistently will help you see what’s important and keep you focused, motivated, and happy. Planning is crucial when setting daily, weekly, and monthly goals and targets. Reporting performance, and developing forecasts.

  • Motivation is key when trying to reach any goal, big or small. Methods of staying motivated. Staying focused and worrying about what you think of you. The only true motivation is to have a future of wealth and abundance.

  • If you don’t focus on your self-improvement, who will? You must be the one studying, practicing, and taking action. Without this, a life full of average is waiting for you.

  • If you focused on keeping a full pipeline, all of your problems would be solved. Keys to keeping a full pipeline are adding new prospects into the funnel every day, following up with prospects, using multiple forms of communication, and getting referrals.

  • It’s so simple to locate an unlimited amount of new customers using funnels. The best performance for growth is an even flow of inbound funnels and outbound funnels that utilize all channels. This creates a steady and reliable flow of customers.

  • There is an enormous amount of money being made with people who know about lists. How to build them, how to get them, what to do with them, and how to multiply them. Prospect list, email list, lead list.

  • Unless you’re in the enterprise space, there are an endless amount of leads on this planet. It’s your job, your duty to use all possible channels and resources to build lead lists.

  • The best way to get answers is call someone and ask. The most powerful form of communication is to just speak to someone. It’s easy to hide behind an email, a post, an ad, or a direct message. The hardest thing to do is to call someone and that’s why it’s the most powerful. To make calls at the highest level takes a tremendous amount of work and dedication.

  • It’s no secret that the best email strategists in the world only get a 5% open rate. What does that mean for everyone else? Is email worth it for a 1% open rate, well just ask the 1000’s of people who made between 10 and 100 million dollars last year off running email funnels correctly.

  • Social media is one of the greatest gifts to business because it’s free and half the planet is on them. Having a social media strategy helps you grow market share, reduce customer acquisition costs, and possibly the most valuable is having a direct line with your customers.

  • On-page, off-page, keywords, analytics, score, ranking, authority. SEO is actually very simple. The hard part is finding someone who knows what they are doing. Another powerful and in-expensive way to get new customers, grow market share, and be the leader in your space.

  • The greatest sales person is your website, its open 24/7 365 and a great way for prospects to become a warm conversation. Website funnels and landing pages are crucial in your efforts for growth.

  • There are 8 billion people on this planet and half of them are on social media. Running ads is a very fast and simple way to get new customers and prospects. The hard part is finding someone who knows what they are doing, there is your real ROI.

  • The winner is always the person who can get in front of the customer. How and when to contact the decision maker. Getting past the gatekeeper, voicemail, and no answer. Following up using multiple forms of communication.

  • The only way to increase conversion is with structure. Sales strategies, sales management, coaching, developing is the only way to increase conversion. Learn to close deals quicker and for more money.

  • On average it takes between 6 and 12 calls to close one deal. If you only call someone once, you will not be successful in this game. Follow up is not about calling people who told you no, it’s about following up with someone until they give you a yes. The fortune is in the follow up.

  • The easiest and least expensive way to increase sales is increasing lifetime value. This is done by delivering a valuable product, exceptional customer service, getting cross-sells, up-sells, customer success, and referrals.

  • A script will set you free. If you don’t use or like scripts that’s because you’ve never had a great script. A script is what allows you to deliver the greatest sale presentation over and over and over again. Just remember that every movie and TV show you’ve ever binged watched that made you laugh, cry, and be on the edge of your seat, were actors reading from a script. Voicemail script, gatekeeper script, cold script, appointment script, warm script, follow up script. Just wait until you see ours.

  • Rapidly increase sales performance and conversion by keeping close track of all your numbers because it’s the best way to see what is holding you back.

  • The best way to grow your sales is by consistently offering the latest and greatest version of your product. Always adding and subtracting things to make it’s as streamlined and powerful as possible. Take the necessary steps to have a process in place for product improvements.

  • The overall sales process should not change if you have the correct process but only minor details are moved around, you might add a new feature or service, you might think of a better way to say something. A great sales process spot trends and adjusts to streamline performance and operations.

  • One of the best ways to scale is to have products at different price points and different options. Even if you’re in enterprise it’s very simple to make a consumer version with your technology. Having options allows you to collaborate with your customers and find new ways to service them.

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